Brand Swim Lanes

Crafting a clear brand identity is more than just a logo or a tagline; it's about creating a cohesive narrative that resonates with your customer.

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We created a brand swim lane for this project that guides the design and marketing teams. By outlining brand profiles, target customers, product filters, and a good-better-best pyramid, We are able to use this to create cohesive brand messaging and product offerings that resonate with our audience. My goal is to create compelling and innovative products that are functional, stylish, and meet the unique needs of our customers.